Virgin Interactive Entertainment was the video game publishing division of British conglomerate the Virgin Group. It was formed as Virgin Games Ltd. in 1983. Initially built around a small development team called the Gang of Five, the company grew significantly after purchasing budget label Mastertronic in 1987.

Virgin was home to renowned developers who went on to create successful franchises with other studios like Westwood Studios (Command & Conquer series) and Shiny Entertainment (Earthworm Jim). As Virgin's video game division grew into a multimedia powerhouse, it crossed over to other industries from toys  to film to education. To highlight its focus beyond video games and on multimedia, the publisher was renamed Virgin